The Core Factors of ESG

By Danielle Miller

The concept of Environmental, Social, and Governance (ESG) has gained significant attention in recent years, particularly in the manufacturing industry. ESG refers to the three central factors that measure the sustainability and ethical impact of an investment or business. In the manufacturing sector, ESG practices have become crucial for companies aiming to achieve long-term success.…

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5 Ways to Save with Improved Marketing Asset Management

By Lisa Young
graphic of asset management

Presenting a consistent brand across franchises or locations can be challenging, not to mention costly. At a minimum, physical and digital working files of a brand’s marketing assets—including brochure templates, logos, promotional flyers, banners, business cards, and promotional items—should be stored and organized in a centralized location. Unfortunately, “About 40% of marketers claim they do…

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Why Your Brain Prefers Direct Mail Over Email

By Danielle Miller

In today’s digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail still remains a popular marketing tool? The answer lies in the fact that our brains are wired…

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How to Ensure Security Compliance with USPS Secure Mailing

By Lisa Young

Variable data printing is excellent for building customer relationships. It allows organizations to customize and target communications, giving them a personal touch. However, handling customers’ private data also poses a security risk. Industries, such as healthcare, insurance, finance, and education frequently mail sensitive information to members and customers. They must ensure compliance with specific state…

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