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Staying Connected with Creative Marketing Kits
Creative marketing kits are a great way to stay connected with your employees and customers. People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more…
Read More7 Questions for Developing an Inventory Management Strategy
Inventory management strategy is a challenge for organizations of all sizes in all industries. Marketing directors find themselves ordering new materials when a fresh supply isn’t needed, or on the flip side, find they don’t have products when they are needed right away. Inventory Management Specialists later in the process need to know details of…
Read MorePaper price increases in 2019: Here’s how it’s impacting businesses
Due to the closing of major paper mills, and the rising cost of materials to make pulp, the paper industry is experiencing across-the-board increases. We have numerous letters from paper suppliers indicating a 3-5% paper price increase since the start of 2019. All of Fineline’s estimates since January 1, 2019 include the paper price increases and are good for 30 days from date of…
Read MoreQ&A with Mayur Ramgir: The Art of Being Intimate – And Why It Matters Today
Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies. More…
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