Go-to-Market Lessons for Underdogs

A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage.  Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino   “We have a chip on our shoulder, and that chip doesn’t go away, because…

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Marketing Collaboration

Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…

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