Out of Sight, Out of Mind: Why You Need to Get to Know Your Customers Personally

In excitement for Fineline’s upcoming October Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! 5 Ways…

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Marketing in the Connection Age

Engaging in the new age of communication Written By Charles Lunan Like the Information Age and the Industrial Age before it, the Connection Age has not changed the fundamental purpose of marketing, which is knowing your customers. If there is one lesson marketers have learned over the decades, it’s that all the marketing, creativity and media dollars in the world are no match for a…

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How to Stand Out in Your Education Marketing

Written by Bart Caylor, President and Founder, Caylor Solutions To Be Outstanding, You Have to Think More To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove…

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How to Stand Out in a Saturated Marketing World

Becoming Iconic and standing out

It’s easy to get lost in the background. Today’s world is a world full of lost things. Our smartphones bombard us with hundreds of ads and articles and videos that we skim past. Our inboxes are full of emails that go unread. Our trash is littered with discarded mail. We reject phone calls on a…

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