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Posts Tagged ‘Direct Mail & Fulfillment’

Q&A: Fineline Hires New Director of Technical Solutions

  As the Finelink 2.0 product continues to gain momentum with four new clients this quarter, Fineline has hired a new Director of Technical Solutions. Tait Sweigart comes to Fineline with over 20 years of IT experience, and is a strong leader, communicator, and customer advocate. His contributions will further develop Finelink into a highly…

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Postal Regulations for Folded Self-Mailers

Folded Self-Mailer Options

I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces…

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What the Postal Rate Decreases Mean for Marketers, Business

Calling all Marketers, calling all mailers. The 4.3% surcharge for postal products and services is coming to an end, and postage rates will decrease on Sunday, April 10th, 2016.  This will be the first time that postal rates have decreased in nearly 100 years! You are probably aware that last year the 4.3% postal surcharge…

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Announcing Finelink 2.0!

What it is and how it’s empowering clients and their teams to streamline marketing communications Written by Guy Vreeman, Director of Technology Fineline has recently announced the release of its innovative print marketing communications solution – Finelink 2.0. As Director of Technology for Fineline and an employee for close to 20 years, I have lived…

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What Can Walgreens & Hallmark Teach Marketers?

By Dora Lutz, Founder & President, 3 Hawks Consulting The other day I received an envelope in the mail that perplexed me. At first glance, it looked like a piece of direct mail, but it was the size and shape of a birthday card, AND it had the gold-seal of a Hallmark card on the…

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