Announcing Finelink 2.0!

What it is and how it’s empowering clients and their teams to streamline marketing communications Written by Guy Vreeman, Director of Technology Fineline has recently announced the release of its innovative print marketing communications solution – Finelink 2.0. As Director of Technology for Fineline and an employee for close to 20 years, I have lived…

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What Can Walgreens & Hallmark Teach Marketers?

By Dora Lutz, Founder & President, 3 Hawks Consulting The other day I received an envelope in the mail that perplexed me. At first glance, it looked like a piece of direct mail, but it was the size and shape of a birthday card, AND it had the gold-seal of a Hallmark card on the…

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Keeping Within Budget Amidst Increased Mailing Costs

Written by Justin Bogard, Data & Postal Manager at Fineline Printing Group   So, let’s talk! With postal prices incrementally increasing a couple of times a year (including this past May) you need to stay creative and proactive about staying within budget, while still reaching program goals in both print and mailing. Below is a…

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What You Need in a Print Communications Partner to Get You Elected

Written by: Angie Dennis, Client Service Representative, Fineline Printing Group With the upcoming political season marketers are finding it more important than ever to work with an agile print communications partner that has expertise and flexibility to quickly adapt to ever-changing political messaging, at high volume ratios. Throughout my career, I’ve managed loads of political…

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