Posts Tagged ‘Direct Mail’

Saving Money with Marketing Asset Management

graphic of asset management

A big part of the efficiency for any marketing department stems from how they manage assets. Brochure templates, logos, business cards, swag, pamphlets–in a perfect world, all these designs are stored in one centralized location. But not all companies live in this perfect world–or even know that it exists. These companies are losing money every…

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Folded Direct Mailer FAQs to Increase Engagement

folded direct mail featured image

You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct…

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New USPS Secure Mailing Process & 6 Steps to Ensure Compliance

Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…

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Fineline Chooses CHILI Publisher for its Finelink 2.0 Print Marketing Platform

Erpe, Belgium, February 5th, 2016 – CHILI publish announces that Fineline, a leading print marketing platform provider, has adopted the CHILI publisher online editor for their multi-channel marketing and print procurement platform called Finelink 2.0. CHILI publisher gives Finelink the technical resources they need to create a customized online solution that brings together all aspects…

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