Q&A: Fineline Hires New Director of Technical Solutions

  As the Finelink 2.0 product continues to gain momentum with four new clients this quarter, Fineline has hired a new Director of Technical Solutions. Tait Sweigart comes to Fineline with over 20 years of IT experience, and is a strong leader, communicator, and customer advocate. His contributions will further develop Finelink into a highly…

Read More

Crash Course: Defining Today’s Marketing Vehicles & How They Work For You

Your Marketing Crash Course Here Written by Michael J. Pallerino Three marketing experts weigh in on what’s working today and why these vehicles can make a difference in your company: Email Marketing automation tools allow for the ability to nurture and qualify prospects and customers with progressive profiling paths that advance a contact through the buyers’ journey with relevant stage-appropriate content, increasing…

Read More

Featured Industry: Universities & Educational Systems

Tips from Fineline’s Mike Hehmann, Senior Account Manager In Fineline’s experience, as soon as a University’s students are back in session, it’s time to gear back up for recruitment and onboarding for the upcoming semester. Since the planning time for this industry is often slightly ahead of other clients, we thought it would be useful…

Read More