Posts Tagged ‘Marketing Effectiveness’
Save Money with Address Correction Services
Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other, hidden costs that balloon your costs even higher. Fortunately, with a few proactive steps, you…
Read More4 Best Practices for Overcoming Paper Shortages
As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and commercial printing services, it’s affecting everything from envelopes to wide-format signage. There is an end in sight,…
Read MoreStaying Connected with Creative Marketing Kits
Creative marketing kits are a great way to stay connected with your employees and customers. People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more…
Read MoreHow to Simplify Print Specs to Get Your Best Price
How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost. Even from the early stages of getting your initial…
Read More10 Common Errors in Preparing Print Files
Save Time & Money with These Tips on Preparing Print Files When businesses need to print a project, it seems like the design can’t be completed fast enough. Once the files go to the printer, it’s usually a big sigh of relief. But the timeline from final design to printed materials on your doorstep can…
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