Creative marketing kits are a great way to stay connected with your employees and customers.  People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more…

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Money stock image- how to simplify print specs to get your best price

How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost.  Even from the early stages of getting your initial…

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Deeper Than Data

By Lorrie Bryan   “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico   But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…

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Go-to-Market Lessons for Underdogs

A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage.  Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino   “We have a chip on our shoulder, and that chip doesn’t go away, because…

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Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ahead. Marketers have their work cut out for them with growing demands of content creation, management and…

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