Posts Tagged ‘sales and marketing collaboration’
Going Deeper Than Data
By Lorrie Bryan “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…
Read More4 Go-To-Market Lessons to Learn From Under Armour Founder
A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage. Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino “We have a chip on our shoulder, and that chip doesn’t go away, because…
Read MoreSales and Marketing Collaboration Best Practices
Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…
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