Brand Management
Best Practices for Always Staying Connected to Clients and Prospects
By Beth Valdettaro, Director of Sales & Client Services They call it “Customer Relationship Management” for a reason. Gone are the days of simple transactional sales. Gone are the days of expensive customer dinners and entertainment. Today, the primary purpose for a sales team, is to develop business by relating and consulting with current and…
Read More5-Steps to Rebranding
In excitement for Fineline’s upcoming July/August Connect Magazine we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps next week. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Re-Branding: Must-dos to reshaping…
Read MoreHow to be Effective with Marketing Promotions in the Public Sector
Written by Cathy Huff, President & Owner of Fetch I’m sure many of you, if not all of you, have attended a conference, convention, or trade show of some sort. Perhaps you have even worked at one representing a company at their booth, handing out items and talking with those that stop to visit. I’ve been to…
Read MoreBrand, Membership-Based Marketing, and Education
By Phil Mikesell, Senior Account Manager at Fineline Printing Group So what do we know about brand consistency across multiple audiences? We know maintaining brand across multiple industries can be similar in some ways. Take logos for example. Every time we see or reach for a Coca-Cola, we know what we are getting. We also…
Read MoreMicrobranding: Benefits of Using a Local Flavor with Your Branding Strategy
Some brewers are using a local flavor with their branding strategies. So how might it help you? By Graham Garrison In the craft beer scene, local is going large. Whether at restaurants, food pairings or the garage fridge, customers are looking for local flavor and local companies to support. “People are starting to realize that…
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