Business Best Practices
How New Tariffs are Impacting Marketing Promotions
The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 (in comparison to just $187.5 billion we exported to them). This means when it comes to low-cost…
Read More3 Newsroom Lessons to Improve Your Sales Story
Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important. And…
Read MoreNew USPS Secure Mailing Process & 6 Steps to Ensure Compliance
Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…
Read MoreCompelling Content Is A Must For Marketing
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Marketing is a house of cards without compelling content by Charles Lunan “Lack of true content is killing the reputation of content…
Read More4 Self-Inflicted Missteps to Avoid to Protect Your Brand
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Global brand revitalization expert Larry Light, talks about keeping your brand relevant Blockbuster. Remember them? In a time that seems far, far away,…
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