Marketing Strategy
Supply Chain Challenges – Our Interconnected World
The supply chain continues to be deeply challenged dealing with the impact of Covid-19. This is creating real consequences for the print, apparel and promotional products industries. Some of those impacts will be temporary. Others will be permanent or longer-lasting, including price increases on many apparel brands and promotional items including apparel. Shipping is where…
Read MoreHuman Behavior Changes Due to COVID: The Case for Personalization
Forever Changes While a lot of people are growing weary of the COVID pandemic and want to get on with life as we knew it, the fact of the matter is that the human experience has changed forever in the wake of this unprecedented (at least in our lifetime) new reality. Dare we say that…
Read MoreUSPS Changing Rates on January 24, 2021
The United States Postal Service has announced that postage and shipping increases will take effect on January 24, 2021. The good news is that the cost of a First-Class Forever Stamp for a letter of 1-ounce or less will stay at 55 cents and the 1-ounce flat rate will also stay at its current price of $1. …
Read MoreStaying Connected with Creative Marketing Kits
Creative marketing kits are a great way to stay connected with your employees and customers. People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more…
Read MoreUsing Print to Stay Visible in a Virtual World
Restrictions on in-person interactions are creating a need to look for alternative ways to interact with customers and employees. Printed projects can help with the virtual connection. Research indicates, 40% of customers will try a new business after receiving a mail offer and direct mail recipients purchase 28% more items and spend 28% more money…
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