Marketing Strategy
Going Deeper Than Data
By Lorrie Bryan “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…
Read MoreCompelling Content Is A Must For Marketing
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Marketing is a house of cards without compelling content by Charles Lunan “Lack of true content is killing the reputation of content…
Read MoreInfographic: Build Brand Momentum with Content Marketing
Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…
Read More4 Go-To-Market Lessons to Learn From Under Armour Founder
A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage. Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino “We have a chip on our shoulder, and that chip doesn’t go away, because…
Read More9 Trends in Marketing Asset Management Technology
Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ahead. Marketers have their work cut out for them with growing demands of content creation, management and…
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