Marketing Strategy
The Intimacy of Print
Something old, something new Written by Lorrie Bryan Social media has transformed birthdays into big deals. It’s not unusual for friends and family you actually haven’t spoken with in years to join the birthday frenzy, posting wishes, songs and photos on your Facebook or Instagram pages. But most people still find birthday cards that arrive…
Read MoreCorporate Event Planning: How Destination Promotions Can Motivate Teams and Make Company Trips Unforgettable
Written by Kim Ramirez, Senior Account Manager, Promotional Products and Apparel Division As we roll into the fourth-quarter what is everyone thinking about? Not turkey dinners and mistletoe – Hawaii! Many companies Fineline works with are now thinking about meeting quotas so they qualify for their annual employee trips. Now is the time owners and…
Read MoreOut of Sight, Out of Mind: Why You Need to Get to Know Your Customers Personally
In excitement for Fineline’s upcoming October Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! 5 Ways…
Read MoreEffectively Identifying Key Measured Marketing Indicators Against Company Mission and Strategy
Written by Lisa Young, COO at Fineline DemandBase and Wakefield Research reported in an article on ASI Central online, “Almost 90% of B-to-B marketers say their digital marketing mix isn’t optimized.” Citing that many marketers are measuring key indicators against B-to-C metrics like conversions and impressions – whereas they need to be focusing on B-to-B…
Read MoreHow Promotional Products Drive Emotional Connections with Sales & Brands
Written by Brian Elskus, Promotional Products CSR at Fineline If you are reading this blog, chances are that you have quite a few promotional products on or around your desk. You may be drinking from your favorite coffee mug or moving your mouse on top of a branded mouse pad. Slide open your desk, any…
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