Print Rules: Survey emphasizes value of print for small business owners

When it comes to small business marketing, print is it.

According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies.

The report, which surveyed 1,000 small business owners and 2,000 consumers, also says 33 percent feel that having better consistency across print and online would impact their bottom lines.

Here’s a look at where they say print matters:



Offline print marketing remains a key element of the marketing mix, with business cards maintaining the top spot among other tactics as the main means of marketing. Nothing builds relationships quite like something tangible you can hold in your hand and don’t need internet access to interact with! Coordinate your print marketing with your identity in online channels to amplify the returns from of both.


Featured in Connect Magazine, January/February 2017.

Read the full digital version here.

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