Posts Tagged ‘Direct Mail & Fulfillment’
Postal Regulations for Folded Self-Mailers
I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces…
Read MoreWhat the Postal Rate Decreases Mean for Marketers, Business
Calling all Marketers, calling all mailers. The 4.3% surcharge for postal products and services is coming to an end, and postage rates will decrease on Sunday, April 10th, 2016. This will be the first time that postal rates have decreased in nearly 100 years! You are probably aware that last year the 4.3% postal surcharge…
Read MoreAnnouncing Finelink 2.0!
What it is and how it’s empowering clients and their teams to streamline marketing communications Written by Guy Vreeman, Director of Technology Fineline has recently announced the release of its innovative print marketing communications solution – Finelink 2.0. As Director of Technology for Fineline and an employee for close to 20 years, I have lived…
Read MoreWhat Can Walgreens & Hallmark Teach Marketers?
By Dora Lutz, Founder & President, 3 Hawks Consulting The other day I received an envelope in the mail that perplexed me. At first glance, it looked like a piece of direct mail, but it was the size and shape of a birthday card, AND it had the gold-seal of a Hallmark card on the…
Read MoreKeeping Within Budget Amidst Increased Mailing Costs
Written by Justin Bogard, Data & Postal Manager at Fineline Printing Group So, let’s talk! With postal prices incrementally increasing a couple of times a year (including this past May) you need to stay creative and proactive about staying within budget, while still reaching program goals in both print and mailing. Below is a…
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