Posts Tagged ‘Direct Mail & Fulfillment’

 Guest Blogger Feature  By Dr. John Leininger, Professor, Clemson University   Cross media means different things to different people since there are so many different types of media you can cross over together. It does not have to stop at two. Some people confuse cross media with multi-channel marketing. The difference is that cross media…

According to InfoTrends, personalized direct mail communications increase repeat orders by 48%, response rates by 36%, overall profit by 32%, and order size by 25%. It’s pretty intuitive: the communication is more relevant and therefore impactful. After all, your customers have unique personalities that relate to unique buying habits. When they are communicated in a…