Posts Tagged ‘FSC Printing’
What the Millennium Sustainability Goals Mean for Marketers (and those they serve)
By Dora Lutz, Founder & President, 3 Hawks Consulting At its essence, Millennium Sustainability Goals establish guidelines that the global community generally agrees are a requirement to building security for the human race. Many find the goals to be an exciting call to action to change the world. Others find them to be an unrealistic…
Read MorePrinting Misconceptions #3: Facts & Statistics
By Jill Wangler, Director of Marketing In our last few blog posts we have discussed the misconceptions of print media as environmentally harmful and we have countered the idea that digital media is more “green” than traditional print communication. Take a look at the data. This infographic visually represents some of the topics we have…
Read MorePrinting Misconceptions #2: Electronic Communication is More Environmentally Friendly than Print
By Jill Wangler, Director of Marketing My previous post uncovered the falsehoods in statements about print and paper being environmentally unfriendly. Now let’s look at another fallacy: digital communications is more “green” than print. Let’s look at the facts: Carbon dioxide emissions from making a CD are four times higher than from printing a 100…
Read MorePrinting Misconceptions #1: Paper Kills Trees
By Jill Wangler, Director of Marketing Paper Kills Trees. I probably would have agreed with this statement before I started at Fineline three years ago. After all, there is so much focus on recycling, reusing, and reducing. How many email signatures do you see that state: “Please consider the environment before printing this email”? Now, I…
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