Posts Tagged ‘sales and marketing efficiency’
How to Simplify Print Specs to Get Your Best Price
How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, there are factors that contribute to overall cost. Even from the early stages of getting your initial…
Read MoreQ&A: Fineline Hires New Director of Technical Solutions
As the Finelink 2.0 product continues to gain momentum with four new clients this quarter, Fineline has hired a new Director of Technical Solutions. Tait Sweigart comes to Fineline with over 20 years of IT experience, and is a strong leader, communicator, and customer advocate. His contributions will further develop Finelink into a highly…
Read MoreGoing Deeper Than Data
By Lorrie Bryan “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…
Read MoreQ&A with Mayur Ramgir: The Art of Being Intimate – And Why It Matters Today
Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies. More…
Read More4 Go-To-Market Lessons to Learn From Under Armour Founder
A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage. Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino “We have a chip on our shoulder, and that chip doesn’t go away, because…
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