Brand Management
Community Engagement for Businesses: 3 Major Components
By Dora Lutz, Founder & President, 3 Hawks Consulting The conversation is shifting and businesses are being held to a higher standard for community engagement than ever before. It’s easy to see in news publications, consumer reactions to businesses that don’t act in a responsible manner, and even our legal systems as CEOs are imprisoned…
Read MoreA Sales Guide on How to Turn Mistakes into Successes
Written By Beth Valdettaro, Director of Sales & Client Services “Failure is success if we learn from it.” – Malcolm Forbes The journey to success requires many bumps and setbacks along the way. We all make and learn from our mistakes over time. Sure, we tell ourselves, “nobody’s perfect,” however in reality, we know deep…
Read MoreWhat Can Walgreens & Hallmark Teach Marketers?
By Dora Lutz, Founder & President, 3 Hawks Consulting The other day I received an envelope in the mail that perplexed me. At first glance, it looked like a piece of direct mail, but it was the size and shape of a birthday card, AND it had the gold-seal of a Hallmark card on the…
Read MoreWhite Paper: 9 Ways to Connect the Dots in Marketing
In this white paper Fineline Printing Group teams up with resident marketing expert, Bart Caylor, to talk about seeing the big picture and connecting the dots when it comes to marketing. In this download you will learn: – 9 crucial components to connecting marketing strategy – Key takeaways to consider in your marketing plan – Helpful…
Read MoreBest Practices for Always Staying Connected to Clients and Prospects
By Beth Valdettaro, Director of Sales & Client Services They call it “Customer Relationship Management” for a reason. Gone are the days of simple transactional sales. Gone are the days of expensive customer dinners and entertainment. Today, the primary purpose for a sales team, is to develop business by relating and consulting with current and…
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