Marketing Strategy
10 Ways to Be Iconic Now: Building Your Brand in the New Age of Marketing
From “Where Have All the Icons Gone?” by Michael J. Pallerino Not your father’s brand – Be Iconic Ask Rob Frankel about the notion of building iconic brands today, and then step back. The noted branding expert and author of the book, The Revenge of Brand X: How to Build a Big Time Brand on…
Read MoreSales and Marketing Collaboration Best Practices
Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…
Read MoreHow is Marketing Efficiency Driving Customer Success?
Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today’s marketing landscape, we’re all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at the top of the list. Fineline’s Director of Sales and Client Services, Beth Coleman Valdettaro recently talked…
Read MoreIn Perfect Harmony: Making the big data advantage work
In excitement for Fineline’s upcoming Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! 6 Tips for Big Data Harmony…
Read MorePrint Rules: Survey emphasizes value of print for small business owners
When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also…
Read More