Tips from Fineline’s Phil Mikesell, Senior Account Manager
Fineline’s experience as a not-for-profit print partner has truly run the gamut. We have worked with non-profit organizations such as Bosma Enterprises, Kiwanis International, and Junior League to accomplish everything from day-to-day print collateral, publications and annual reports, to fundraising outreach mailings and digital media program integration.
Many times, not-for-profit organizations can be challenged to achieve a clear, actionable marketing message while maintaining brand and being cost effective. At Fineline, we have a good understanding of the challenges not-for-profits face in not only getting their marketing message out there, but also helping them connect to their members and donors in a way that results in a successful outcome.
Success starts by building a strategic partnership with the non-profit.
If you work in this industry (or even if you don’t), here are my top 3 recommendations for establishing a successful print partnership:
1. Work with an organization that understands your industry.
Finding a good print vendor partner for your outreach and marketing efforts should include someone who understands not only the not-for-profit world and its challenges, but also the USPS regulations that go along with the direct mail element of those efforts.
2. Have an understanding of your not-for-profit print vendor’s values and experience.
Learn about the specific organization’s past programs and the success level of each, and what they are looking to accomplish moving forward. Make sure they are able to understand your needs before beginning the project.
3. Look for a not-for-profit print vendor that is fiscally savvy.
Someone who has a good understanding of using the budget available to maximize response rates, such as variable data marketing, or suggesting a slightly different way of printing or finishing a job, will most likely be best at suggesting the solution that brings the best ROI.
Questions? Want to learn more? Feel free to contact Fineline – we will not ask for your business until we can improve it.