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Managing Your Digital Media

Do you work for a brand-driven company? Consider investing in a digital asset management system to reduce time, costs, and frustrations.

By Jill Wangler, Director of Marketing

In short, digital asset management systems (i.e., DAMS) make it easy to manage, find, and share valuable creative content—like photos, logos, illustrations, video, and audio. These platforms are primarily targeted to brand-driven corporations, advertising agencies, and non-profits—especially those with multiple office locations, affiliates, and partners.

The ROI hinges around the fact that all our your investments in creative content (like marketing and corporate collateral) are maximized by making them accessible and easy to find. Think about the time and resources that can be saved by eliminating lengthy searches for the “right” content. Your employees no longer spend valuable time creating content that already existed. And, users can collaborate internally and externally by sharing files and expediting delivery of new digital media content.

What’s more, most DAMS are provided as a software-as-a-service (SaaS) so you don’t have to worry about installations or viruses. Custom, centralized, online storefronts can be created with your corporate look and feel. And, access is password-protected via any Internet browser, any time, on either a MAC or PC platform.  And, there is no limit to the number of users.

Stay tuned for our next topic that identifies more benefits of DAMS.

To learn more about these systems or schedule a consultation or demonstration of our Creative Companion service, email me jillw@finelineprintinggroup.com.

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