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Building Relationships for the Long Haul
Q&A with Bill Schiemann Bill Schiemann knows a thing or two about this whole premise of staying engaged and connected with the communities you belong to. His role starts at the beginning. As the principal and CEO of the Metrus Group, he and his team are known for its pioneering work in the creation of…
10 Ways to Be Iconic Now: Building Your Brand in the New Age of Marketing
From “Where Have All the Icons Gone?” by Michael J. Pallerino Not your father’s brand – Be Iconic Ask Rob Frankel about the notion of building iconic brands today, and then step back. The noted branding expert and author of the book, The Revenge of Brand X: How to Build a Big Time Brand on…
Sales and Marketing Collaboration Best Practices
Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look at how the process works from all sides. Today, Makela is an industry thought leader who frequently…
PRESS RELEASE: Indy Chamber and Hispanic Business Council Honor Richard Miller at Conexion 5 for 500
INDIANAPOLIS, Ind. ( May 4th, 2017) – The Indianapolis Chamber of Commerce’s Board of Directors and the Hispanic Business Council have named Richard Miller, President of Fineline Printing Group, as one of five Hispanic leaders that are paving the way for Hispanic progress. Richard will be honored at the second annual Conexion 5 for 500 Luncheon…
How is Marketing Efficiency Driving Customer Success?
Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today’s marketing landscape, we’re all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at the top of the list. Fineline’s Director of Sales and Client Services, Beth Coleman Valdettaro recently talked…
PRESS RELEASE: Fineline Sponsors Healthcare Fundraising Event Around Indianapolis 500
INDIANAPOLIS, Ind. (March 30th, 2017) –Fineline Printing Group, a strategic printing partner for healthcare and hospitals, gives back to an Indianapolis tradition and Methodist Health Foundation as key print sponsor for its healthcare fundraising “REV” event. Methodist Health Foundation’s REV event will take place Saturday, May 6th at the Indianapolis Motor Speedway, and kicks off an entire month…
In Perfect Harmony: Making the big data advantage work
In excitement for Fineline’s upcoming Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! 6 Tips for Big Data Harmony…
Creating Your Sales Playbook
Follow the instructions. Seems every time something gets off track, that’s the best course of action. Take your sales process – it works best when you build a playbook your sales team can use as a guide. This structured guide features the best of the best practices your team uses – what works, what doesn’t….
Fineline Welcomes New Manager of Technical Solutions to Oversee Finelink 2.0
“Fineline is thrilled and proud to have Nicole Weathers leading the Finelink 2.0 product and technology team. Her wealth of marketing and technology experience, paired with her strong background in print, makes her a perfect fit for Fineline and our clients. She will serve as an extension of our clients’ marketing teams by helping them…
Print Rules: Survey emphasizes value of print for small business owners
When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also…
So, You Want to Be a Market Leader?
Look out for Fineline’s upcoming Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Go ahead, ask Ken Rutsky the question. What does it take to drive a market? To be a leader? And,…
Q&A Trending with Content Marketing Thought Leader Chad Pollitt
In excitement for Fineline’s upcoming Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Chad Pollitt’s name seems to be…
Fineline’s 2016 University Event Re-Cap
Fineline partnered with Mark Potter of Canvas Magazine to host a successful University Event this past month. Big thanks to all of those that attended and especially our talented and fearless leader, Mark Potter. We covered everything from defining the new Connection Economy among an overwhelming free-flow of information, and how to hone in on…
Q&A Trending with Marketing Strategist Melissa Lopez
In excitement for Fineline’s upcoming December Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Design. Development….
The Big 3: What to Consider When Servicing Government in an Election Year
Written by Cathy Huff, President & Owner of Fetch Each election year brings a “change of guard” and requires agility in both business development and government relations. Below are 3 key areas affected by this “change of guard” that require a change in business development activities after an election: Agendas and budgets Changing agency decision makers Changing…