Printing Best Practices
Print Rules: Survey emphasizes value of print for small business owners
When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also…
Read MoreThe Big 3: What to Consider When Servicing Government in an Election Year
Written by Cathy Huff, President & Owner of Fetch Each election year brings a “change of guard” and requires agility in both business development and government relations. Below are 3 key areas affected by this “change of guard” that require a change in business development activities after an election: Agendas and budgets Changing agency decision makers Changing…
Read MoreThe Intimacy of Print
Something old, something new Written by Lorrie Bryan Social media has transformed birthdays into big deals. It’s not unusual for friends and family you actually haven’t spoken with in years to join the birthday frenzy, posting wishes, songs and photos on your Facebook or Instagram pages. But most people still find birthday cards that arrive…
Read MoreConnect Magazine: How Print and Fineline Content Drive Connections
By Dora Lutz, Founder & President, 3 Hawks Consulting The history of Connect and how it drives relevant content strategy to Fineline’s clients Through 35 years of printing history and the evolution from digital machinery to online print marketing software like Finelink 2.0, Fineline knows what it means to stay relevant and produce meaningful work…
Read MoreDon’t Mistake a Business Review for a Sales Presentation: How to Continually Ensure Customer Needs are Being Met
It takes a significant amount of effort to land and keep a new customer (Yay!) Once you have the customer, how do you continue to improve the relationship and engage in relevant dialogue? (Gotta keep them happy and interested.) A Business Review is a valuable way to connect with a customer in an open exchange…
Read More