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REV Healthcare Fundraising Event – See what it’s all about
Fineline to Sponsor Healthcare Fundraiser REV Race season is upon us and we’re gearing up to kick off the 102st running of the Indianapolis 500, and May’s IndyCar activities, at the healthcare fundraising REV event – produced by IU Health Foundation. All funds raised from the event go towards healthcare fundraising and providing care for…
Speed healthcare member enrollment in less than 4 steps
Healthcare is complicated enough as it is—members, providers, eligibility, enrollment, not to mention near-constant change in regulations. The industry is filled with enough acronyms and nomenclature to rival a dictionary. These variables can become (costly) thorns in the side of marketing executives and their ability to speed healthcare member enrollment. State regulations require all healthcare…
Fineline Launches Corporate Social Responsibility Program, iConnect!
Forty-seven Fineline Volunteers Serve the Community When asked how and why Ric Miller, President of Fineline Printing Group, decided to create the formalized corporate social responsibility program, iConnect!, he smiled and replied. “I’ve worked here forever and I always say that I work for other people. I work for the customer. I work for the…
3 Newsroom Lessons to Improve Your Sales Story
Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important. And…
Offset Printing Vs. Digital Printing
Have you ever wondered how those beautiful brochures you hold in your hand get produced? Or how those flyers, folders, and postcards come out crisp and shiny? Printing is a complex process made up of several steps. A lot goes into those pieces we hold and admire–finishes, stocks, sizes, cuts, folds, binding. It’s as much…
New USPS Secure Mailing Process & 6 Steps to Ensure Compliance
Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing compliance regulations and how are businesses being held accountable to protect the rights of recipients? To start,…
Going Deeper Than Data
By Lorrie Bryan “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of…
Q&A with Mayur Ramgir: The Art of Being Intimate – And Why It Matters Today
Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The brand, more oftentimes than not, starts marketing their brand with one-too-many strategies. More…
Compelling Content Is A Must For Marketing
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Marketing is a house of cards without compelling content by Charles Lunan “Lack of true content is killing the reputation of content…
Infographic: Build Brand Momentum with Content Marketing
Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such as sales collateral and product specific information, content marketing consists of educational articles, e-books, videos, and webinars that…
Q&A: Fineline Hires Finelink 2.0 Applications Developer
“Today, more than ever, print and technology go hand-in-hand. Finelink 2.0’s mission is to literally bridge the gap between the two. Having maintained an in-house IT team for over 20 years, Fineline knows this value more than anyone. In welcoming Jaykumar to our team, we’re excited how his expertise will enhance and further tailor Finelink…
PRESS RELEASE: Fineline Printing Group Adds New Finelink 2.0 Application Developer
Fineline Printing Hires Application Developer to Take Finelink 2.0 Print Marketing Platform to the Next Level INDIANAPOLIS, IN, July, 2017—Fineline Printing Group, a strategic print partner and creator of the multi-channel print marketing platform Finelink 2.0, has hired Jaykumar Sharma as an application developer for Finelink 2.0. This is part of Fineline’s continued strategy…
4 Self-Inflicted Missteps to Avoid to Protect Your Brand
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Global brand revitalization expert Larry Light, talks about keeping your brand relevant Blockbuster. Remember them? In a time that seems far, far away,…
4 Go-To-Market Lessons to Learn From Under Armour Founder
A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage. Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael J. Pallerino “We have a chip on our shoulder, and that chip doesn’t go away, because…
The Importance of Asset and Inventory Management
Any company that wants to effectively manage ordering across multiple divisions can benefit from an inventory management process. Many organizations don’t consider inventory management an important part of their business processes. This may be because they’re not familiar with the concept, or because they aren’t aware of the benefits inventory management can provide….
9 Trends in Marketing Asset Management Technology
Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ahead. Marketers have their work cut out for them with growing demands of content creation, management and…