Brand Management
How Companies Can Build Value Through “Cause Marketing”
By Dora Lutz, Founder & President, 3 Hawks Consulting Cause Marketing My early marketing career began by working specifically with nonprofits to help them with their ‘cause marketing’. At the time, that extended primarily into helping the organizations reach their goals, which were typically focused on reaching the communities they supported and the occasional individual…
Read MoreHow to Stand Out in Your Education Marketing
Written by Bart Caylor, President and Founder, Caylor Solutions To Be Outstanding, You Have to Think More To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove…
Read MoreStoking Creativity: Why the right brain ignites success
In excitement for Fineline’s upcoming June Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Knock,…
Read MoreWhat does research say about the effectiveness of promotional products?
Written by Kim Ramirez, Promotional Products & Apparel Division Wondering if promotional items are effective? Wondering if you’ll actually get the 1st call when your customer has a project? The answer is YES… and we have the numbers to prove it! According to the 2016 Annual Ad Impressions study: $21 billion was spent on promotional…
Read MoreFollowing Instinct: Striking a balance between intuition and data
By Charles Lunan American business lore is rife with anecdotes of the entrepreneur who followed his gut and – against all the odds and naysayers – built a multi-million dollar brand. But if gut instincts – or intuition – are so critical to achieving the American dream, you may have to ask why half of…
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