How to Increase Competitive Advantage Using MBE Vendors

How to Increase Competitive Advantage Using MBE Vendors

The benefits of working with minority owned businesses range from speeding up innovation to increasing brand awareness and loyalty among customers with shared values. Finding a vendor mature enough to handle advanced needs can be challenging. As an MBE, we sometimes see internal stakeholders get skeptical about switching to a new vendor and sustaining success. […]

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Print Specifications

Fineline Printing Group’s goal is to provide customers with the highest quality product at the lowest cost—as quick as possible. Ensure that the artwork transfer process goes smoothly and efficiently by following these guidelines. And, remember that your Fineline representative can answer questions as you develop your artwork.  File Formats Accepted Saving InDesign Files as […]

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Folded Direct Mailer FAQs to Increase Engagement

Folded Direct Mailer FAQs to Increase Engagement

You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct […]

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Postal Regulations for Folded Self-Mailers

Postal Regulations for Folded Self-Mailers

I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces […]

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