Folded Direct Mailer FAQs to Increase Engagement

Folded Direct Mailer FAQs to Increase Engagement

You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer campaigns and sold $2095 worth of products per person—a ROI of 1255%! 56% of customers found folded direct […]

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Postal Regulations for Folded Self-Mailers

Postal Regulations for Folded Self-Mailers

I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service’s mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get a refresher. A few years ago, regulations changed to make the process of high volume mail pieces […]

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REV Healthcare Fundraising Event – See what it’s all about

REV Healthcare Fundraising Event – See what it’s all about

Fineline to Sponsor Healthcare Fundraiser REV Race season is upon us and we’re gearing up to kick off the 102st running of the Indianapolis 500, and May’s IndyCar activities, at the healthcare fundraising REV event –  produced by IU Health Foundation.  All funds raised from the event go towards healthcare fundraising and providing care for […]

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Speed healthcare member enrollment in less than 4 steps

Speed healthcare member enrollment in less than 4 steps

Healthcare is complicated enough as it is—members, providers, eligibility, enrollment, not to mention near-constant change in regulations. The industry is filled with enough acronyms and nomenclature to rival a dictionary. These variables can become (costly) thorns in the side of marketing executives and their ability to speed healthcare member enrollment. State regulations require all healthcare […]

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