Fineline Printing Blog
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The Core Factors of ESG
Business Best Practices, Printing Best Practices, Uncategorized
The concept of Environmental, Social, and Governance (ESG) has gained significant attention in recent years, particularly in the manufacturing industry. ESG refers to the three central factors that measure the sustainability and ethical impact of an investment or ...
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Navigating Different Types of Commercial Printing
Fineline Printing Services
The landscape of commercial printing services is diverse. Whether launching a marketing campaign, promoting your company at an event, updating your branding, or simply conveying information, understanding which commercial printing services best suit your project can make all ...
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What to Look for in a Commercial Printing Company
Business Best Practices, MBE Printing Company
In today’s digital age, the demand for high-quality printed materials remains strong across many industries. However, selecting the right commercial printing company goes beyond print quality. Modern businesses and organizations must also consider factors such as data security, ...
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The Benefits of Informed Visibility Tracking with Print and Mail Services
Business Best Practices, Direct Mail, Fineline Printing Services, Mailing and Fulfillment, Marketing Strategy
When integrated with digital advertising, printed direct mail can significantly amplify response rates, creating a powerful, multi-channel marketing strategy. The strategy, made possible with Informed Visibility Mail Tracking & Reporting (IV-MTR), is not simply combining two channels. It's ...
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Building for the Future Through Environmental, Social, and Governance Strategy
Brand Management, Business Best Practices, Printing Best Practices
From thoughtful resource management to diversity standards, regulation compliance, and other positive engagement, forward-thinking organizations have a responsibility to their customers, partners, and stakeholders to maintain ethical business best practices. An environmental, social, and governance (ESG) strategy aligns ...
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Impress Big Time with Large Format Printing
Brand Management, Fineline Printing Services
Sometimes, bigger IS better. It can be challenging to attract your audience's attention when it comes to breaking through the noise of advertising that the average person sees in a day (estimated between 6,000 and 10,000 ads). Large ...
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5 Ways to Save with Improved Marketing Asset Management
Brand Management, Business Best Practices, Marketing Strategy, Uncategorized
Presenting a consistent brand across franchises or locations can be challenging, not to mention costly. At a minimum, physical and digital working files of a brand's marketing assets—including brochure templates, logos, promotional flyers, banners, business cards, and promotional ...
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Why Your Brain Prefers Direct Mail Over Email
Brand Management, Business Best Practices, Direct Mail, Mailing and Fulfillment, Marketing Strategy, Uncategorized
In today's digital age, we are constantly bombarded with emails, texts, and notifications from various sources. It has become commonplace to receive promotional messages and advertisements via email, but have you ever stopped to wonder why direct mail ...
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How to Ensure Security Compliance with USPS Secure Mailing
Direct Mail, Fineline Printing Services, Mailing and Fulfillment, MBE Printing Company, Uncategorized
Variable data printing is excellent for building customer relationships. It allows organizations to customize and target communications, giving them a personal touch. However, handling customers’ private data also poses a security risk. Industries, such as healthcare, insurance, finance, ...
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An Inside Look at Choosing Paper for your Print Project
Marketing Strategy, Printing Best Practices, Uncategorized
Paper, there’s more to it than “basic copy paper”. When it comes to print projects, one of the first and more important decisions you will make is choosing the right paper. After all, when it comes to printed ...
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Self Mailers: A Creative Way to Share Information
Direct Mail, Fineline Printing Services, Mailing and Fulfillment, Marketing Strategy
Self-mailers are inexpensive and have many benefits. If you want a direct mail tool that is less costly than a letter package but has a larger footprint than a postcard a self mailer may be the solution. Self-mailers ...
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Keys to Effective and Secure Variable Data Printing
Business Best Practices, Fineline Printing Services, Printing Best Practices
Variable data printing (VDP) allows companies to personalize customer and member-based messages. According to an Adobe survey, 89% of marketers see a positive ROI when they use personalization in their campaigns. Using it wrong, however, can cost you ...
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What is an eProcurement System and Do You Need One?
Brand Management, Business Best Practices, eProcurement, Finelink 2.0, Web-to-Print Software
When Electronic Data Interchange (EDI) came into existence in the 1980s, it allowed standard business transactions that used to be completed using paper, over the phone or by mail to be accomplished electronically. Out of this game-changing technology, ...
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Fineline’s Commitment to Digital Print Workflows and Improving the Client Experience
Fineline Printing Services
Our Commitment to Clients Our customers are at the core of our business. We live by the phrase “we will not ask for your business until we can improve it.” To that end, we are always looking for ...
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Top 3 Ways to Create the Best “Unboxing Experience”
Brand Management, Business Best Practices, Fineline Printing Services, Marketing Strategy
Creating a great first impression with your brand is more important than ever. In a world defined by virtual and digital interactions, tactile experiences are a delight to the senses. When sending a box, who says packaging ...
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Save Money with Address Correction Services
Direct Mail, Fineline Printing Services, Printing Best Practices
Returned Mail and Associated Costs When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There ...
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4 Best Practices for Overcoming Paper Shortages
Brand Management, Business Best Practices, Events & Sponsorships, Fineline Printing Services, Marketing Strategy, Printing Best Practices
As you are sure to have noticed, there is an industrywide shortage of paper. This is a challenge facing businesses and marketers from Boston to Los Angeles. The shortage is not just affecting paper for direct mail and ...
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4 Best Practices for Making the Most of Wide Format Graphics
Brand Management, Business Best Practices, Events & Sponsorships, Fineline Printing Services, Marketing Strategy
When it comes to creating positive viewing experiences, wide-format graphics can play an important role. Wide format printing is becoming a widely used process for all sizes of organizations to use for their advertising and marketing materials. Wide ...
Read More Sponsorship Spotlight – ICFW
Business Best Practices, Events & Sponsorships, Fineline Printing Services, Marketing Strategy
Supporting our community has been a priority for Fineline for 40 years. One way we have expanded our impact beyond our own efforts is sponsoring local organizations, including International Center, The Lord’s Table at Anna’s House and the ...
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8 Ways eProcurement Software Optimizes Processes, Budgets and Brand
Brand Management, Business Best Practices, eProcurement, Fineline Printing Services, Finelink 2.0, Marketing Strategy
The ultimate goal of any business is to offer superior products and services while performing exemplary customer service. However, to achieve this goal, companies need to implement organizational services that help their employees not only succeed, but feel ...
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USPS Announced Additional Price Increases
Direct Mail, Fineline Printing Services, Mailing and Fulfillment, Printing Best Practices
In collaboration with the Postal Regulatory Commission (PRC), the United States Postal Service (USPS) announced additional price increases beginning on August 29, 2021. While the Postal Service called for increases back in January, 2021, this more expansive decision ...
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Supply Chain Challenges – Our Interconnected World
Brand Management, Business Best Practices, Events & Sponsorships, Marketing Strategy, Uncategorized
The supply chain continues to be deeply challenged dealing with the impact of Covid-19. This is creating real consequences for the print, apparel and promotional products industries. Some of those impacts will be temporary. Others will be permanent ...
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Pandemic Impacting Manufacturing Industry : Paper Prices Increasing
Fineline Printing Services, News & Press Releases
Market Update: Paper Prices to Increase Changes in the prices of raw materials for commercial printers are expected during normal business, however, conditions throughout the manufacturing industry have been exacerbated by the global pandemic. A unique combination of ...
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Celebrating 40 Years of Success in the Industry
Brand Management, Fineline Printing Services, MBE Printing Company, News & Press Releases
It’s been 40 years since Fineline Printing Group opened its doors as a customer-focused commercial printing company. Over the decades we’ve worked hard to continually evolve to support client needs. We attribute our success to our loyal customer ...
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Human Behavior Changes Due to COVID: The Case for Personalization
Business Best Practices, Direct Mail, Mailing and Fulfillment, Marketing Strategy
Forever Changes While a lot of people are growing weary of the COVID pandemic and want to get on with life as we knew it, the fact of the matter is that the human experience has changed forever ...
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USPS Changing Rates on January 24, 2021
Business Best Practices, Mailing and Fulfillment, Marketing Strategy
The United States Postal Service has announced that postage and shipping increases will take effect on January 24, 2021. The good news is that the cost of a First-Class Forever Stamp for a letter of 1-ounce or less will stay ...
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Jay Williamson: Retirement Tribute
News & Press Releases
Jay Williamson Retirement Tribute Congratulations not only on your retirement but on all the incredible years of work you put into getting there. We are sad to see you go not only from our industry but from Fineline. ...
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Skills for Navigating Today’s Complex Business Landscape
Business Best Practices
Importance of Mentoring It takes a combination of soft and hard skills to navigate today’s complex business landscape. Learning from others can be extremely helpful to a person’s success. A mentor is someone who shares their experiences and ...
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CEO/Owner Receives Marian University Award for Innovator and Mentor of the Year
Events & Sponsorships, MBE Printing Company, News & Press Releases
Born in Argentina, Richard Miller immigrated to New York with his family as a teenager. As a brilliant young sales professional, he learned as much as he could at Nabisco Brands, then launched Fineline with a small SBA ...
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Staying Connected with Creative Marketing Kits
Brand Management, Events & Sponsorships, Marketing Strategy, Uncategorized
Creative marketing kits are a great way to stay connected with your employees and customers. People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual ...
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Using Print to Stay Visible in a Virtual World
Direct Mail, Fineline Printing Services, Marketing Strategy
Restrictions on in-person interactions are creating a need to look for alternative ways to interact with customers and employees. Printed projects can help with the virtual connection. Research indicates, 40% of customers will try a new business after ...
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The 4 Most Important Questions to Ask About SOC 2
Business Best Practices, Direct Mail, Mailing and Fulfillment
Is your data (or your clients’) being protected by your service provider? Do you depend on other partners to manage or store personal data such as health or financial information? Then knowing something about SOC 2 compliance is ...
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A Challenging Paradigm
Business Best Practices
“May your choices reflect your hopes, not your fears,” Nelson Mandela We are living through a challenging paradigm where we all need to stay connected, while staying separated. Humanity is not accustomed to being physically apart from family, ...
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Fineline Support Through COVID- 19
News & Press Releases
In an effort to mitigate the transference of COVID-19 many U.S. states have implemented a stay-at-home order requiring residents to avoid non-essential outings. This mandates only essential businesses will maintain operations for the health and safety of the ...
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How an internal company storefront can improve your culture and brand
Brand Management, Marketing Strategy, Web-to-Print Software
By Lisa Young, Chief Operating Officer When we think of a company’s branded materials, it tends to be about selling these items to customers. However, internal branding – that is, products for employee use – is a terrific ...
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State of Kentucky Certifies Fineline Printing Group as a Minority Business Enterprise
MBE Printing Company, News & Press Releases
Summary: Commercial printer and HIPAA compliant mailing provider certified as a minority-owned vendor in Kentucky. INDIANAPOLIS, IN, October 2nd, 2019—Fineline Printing Group, a strategic print partner and minority-owned business, is pleased to announce certification as a Kentucky Minority ...
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How to Simplify Print Specs to Get Your Best Price
Marketing Strategy, Printing Best Practices
How to Prepare Digital Files & Simplify Print Specs to Get Your Best Price No matter the size of a project, managing budget and a timeline is extremely important. At each point of a design’s journey to print, ...
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10 Common Errors in Preparing Print Files
Fineline Printing Services, Printing Best Practices
Save Time & Money with These Tips on Preparing Print Files When businesses need to print a project, it seems like the design can’t be completed fast enough. Once the files go to the printer, it’s usually a ...
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7 Questions for Developing an Inventory Management Strategy
Mailing and Fulfillment, Marketing Strategy, Printing Best Practices, Uncategorized
Inventory management strategy is a challenge for organizations of all sizes in all industries. Marketing directors find themselves ordering new materials when a fresh supply isn’t needed, or on the flip side, find they don’t have products when ...
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Paper price increases in 2019: Here’s how it’s impacting businesses
Business Best Practices, News & Press Releases, Uncategorized
Due to the closing of major paper mills, and the rising cost of materials to make pulp, the paper industry is experiencing across-the-board increases. We have numerous letters from paper suppliers indicating a 3-5% paper price increase since the start of 2019. All of Fineline’s ...
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University Printing Best Practices: Automate Marketing and Stretch Budgets by Department
Marketing Strategy, Printing Best Practices
Universities rely on printed materials to engage their students and alumni across the course of a lifetime. There are over 4,500 colleges and universities in the United States, and for high school students and their families, it often feels ...
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How New Tariffs are Impacting Marketing Promotions
Business Best Practices, Marketing Strategy
The term “Made in China” is such a common phrase it’s practically a coined term for most retailers (especially with plastic goods). As the United States’ largest trade partner, China accounted for $522.9 billion in imports in 2017 ...
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Fineline’s Upgraded HIPAA Compliant Print and Mailing Center
Mailing and Fulfillment
Personal health information and distribution can be risky business (if you’re not careful). Especially when it comes to HIPAA compliant print and mailing processes. And while Fineline has always taken on high-volume projects, we’ve just “upped our game.” ...
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How to Increase Competitive Advantage Using Diverse Vendors
MBE Printing Company
The benefits of working with minority owned businesses range from speeding up innovation to increasing brand awareness and loyalty among customers with shared values. Finding a vendor mature enough to handle advanced needs can be challenging. As a ...
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Q&A: Fineline Hires New Director of Technical Solutions
News & Press Releases
As the Finelink 2.0 product continues to gain momentum with four new clients this quarter, Fineline has hired a new Director of Technical Solutions. Tait Sweigart comes to Fineline with over 20 years of IT experience, and ...
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Print Specifications
Printing Best Practices
Fineline Printing Group’s goal is to provide customers with the highest quality product at the lowest cost—as quick as possible. Ensure that the artwork transfer process goes smoothly and efficiently by following these guidelines. And, remember that your ...
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Folded Direct Mailer FAQs to Increase Engagement
Direct Mail, Mailing and Fulfillment, Printing Best Practices
You may have heard that print marketing is dead, but research shows the opposite is true. Marketers report that sending a folded direct mailer can create more engagement. In 2017, companies spent $167 per recipient on folded direct mailer ...
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Postal Regulations for Folded Self-Mailers
Mailing and Fulfillment
I often joke that you need a doctorate degree to understand the complex and constantly changing details of the Postal Service's mailings regulations. While folded self-mailer regulations changed a few years ago, it is always good to get ...
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REV Healthcare Fundraising Event – See what it’s all about
Events & Sponsorships, News & Press Releases
Fineline to Sponsor Healthcare Fundraiser REV Race season is upon us and we’re gearing up to kick off the 102st running of the Indianapolis 500, and May’s IndyCar activities, at the healthcare fundraising REV event – produced by ...
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Speed healthcare member enrollment in less than 4 steps
Finelink 2.0, MBE Printing Company
Healthcare is complicated enough as it is—members, providers, eligibility, enrollment, not to mention near-constant change in regulations. The industry is filled with enough acronyms and nomenclature to rival a dictionary. These variables can become (costly) thorns in the ...
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Fineline Launches Corporate Social Responsibility Program, iConnect!
Events & Sponsorships
Forty-seven Fineline Volunteers Serve the Community When asked how and why Ric Miller, President of Fineline Printing Group, decided to create the formalized corporate social responsibility program, iConnect!, he smiled and replied. “I’ve worked here forever and I ...
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3 Newsroom Lessons to Improve Your Sales Story
Business Best Practices
Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that ...
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Offset Printing Vs. Digital Printing
Printing Best Practices
Have you ever wondered how those beautiful brochures you hold in your hand get produced? Or how those flyers, folders, and postcards come out crisp and shiny? Printing is a complex process made up of several steps. A ...
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New USPS Secure Mailing Process & 6 Steps to Ensure Compliance
Business Best Practices
Between Aetna’s recent news story on disclosing confidential healthcare information, Affordable Care Act changes, and Medicaid updates – businesses (and patients) are learning how critical compliant mailing has become. It begs the questions: what are USPS secure mailing ...
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Going Deeper Than Data
Marketing Strategy
By Lorrie Bryan “Businesses don’t have relationships with businesses – people have relationships with people.” – Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico But you can click-click-click until your fingers ache; search the expansive ...
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Q&A with Mayur Ramgir: The Art of Being Intimate – And Why It Matters Today
Uncategorized
Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses ...
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Compelling Content Is A Must For Marketing
Business Best Practices, Marketing Strategy
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Marketing is a house of ...
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Infographic: Build Brand Momentum with Content Marketing
Brand Management, Marketing Strategy
Full steam ahead with Content Marketing! What is content marketing? Content marketing is a process that provides relevant and useful information to your prospects and customers to help them address their important challenges. Unlike traditional marketing efforts such ...
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Q&A: Fineline Hires Finelink 2.0 Applications Developer
Finelink 2.0, News & Press Releases
“Today, more than ever, print and technology go hand-in-hand. Finelink 2.0’s mission is to literally bridge the gap between the two. Having maintained an in-house IT team for over 20 years, Fineline knows this value more than anyone. ...
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PRESS RELEASE: Fineline Printing Group Adds New Finelink 2.0 Application Developer
Fineline Printing Services, Finelink 2.0, News & Press Releases
Fineline Printing Hires Application Developer to Take Finelink 2.0 Print Marketing Platform to the Next Level INDIANAPOLIS, IN, July, 2017—Fineline Printing Group, a strategic print partner and creator of the multi-channel print marketing platform Finelink 2.0, has ...
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4 Self-Inflicted Missteps to Avoid to Protect Your Brand
Business Best Practices
Look out for Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services and strategic concepts for marketers – subscribe here today! Global brand revitalization expert Larry Light, ...
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4 Go-To-Market Lessons to Learn From Under Armour Founder
Marketing Strategy
A go-to-market strategy can be a simple plan that can help your company reach your customers and achieve competitive advantage. Learn how Kevin Plank, Founder & CEO of Under Armour, took on Nike with these simple lessons. By Michael ...
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The Importance of Asset and Inventory Management
Fineline Printing Services, Printing Best Practices
Any company that wants to effectively manage ordering across multiple divisions can benefit from an inventory management process. Many organizations don't consider inventory management an important part of their business processes. This may be because they're ...
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9 Trends in Marketing Asset Management Technology
Marketing Strategy
Marketing Asset Management is a system used by national and global companies to improve how they store, locate and distribute their marketing materials effectively. In today’s fast-paced, ever-evolving world, companies must be agile to stay relevant, let alone ...
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Building Relationships for the Long Haul
Business Best Practices
Q&A with Bill Schiemann Bill Schiemann knows a thing or two about this whole premise of staying engaged and connected with the communities you belong to. His role starts at the beginning. As the principal and CEO of ...
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10 Ways to Be Iconic Now: Building Your Brand in the New Age of Marketing
Brand Management, Marketing Strategy
From "Where Have All the Icons Gone?" by Michael J. Pallerino Not your father’s brand - Be Iconic Ask Rob Frankel about the notion of building iconic brands today, and then step back. The noted branding expert and ...
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Sales and Marketing Collaboration Best Practices
Marketing Strategy
Sales thought leader, Ray Makela, on sales & marketing collaboration best practices Ray Makela knows sales. With more than 20 years of management, consulting and sales experience, the managing director of the Sales Readiness Group (SRG) has an up-close-and-personal look ...
Read More PRESS RELEASE: Indy Chamber and Hispanic Business Council Honor Richard Miller at Conexion 5 for 500
News & Press Releases
INDIANAPOLIS, Ind. ( May 4th, 2017) - The Indianapolis Chamber of Commerce's Board of Directors and the Hispanic Business Council have named Richard Miller, President of Fineline Printing Group, as one of five Hispanic leaders that are paving the ...
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How is Marketing Efficiency Driving Customer Success?
Marketing Strategy
Measuring Up: Marketers Indicate Marketing Efficiency Vital Strategy With today's marketing landscape, we're all aware that more and more marketers are aligning marketing strategy to key metrics and customer success. Not surprisingly, marketing efficiency and speed-to-market are at ...
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PRESS RELEASE: Fineline Sponsors Healthcare Fundraising Event Around Indianapolis 500
Events & Sponsorships, News & Press Releases
INDIANAPOLIS, Ind. (March 30th, 2017) –Fineline Printing Group, a strategic printing partner for healthcare and hospitals, gives back to an Indianapolis tradition and Methodist Health Foundation as key print sponsor for its healthcare fundraising “REV” event. Methodist Health Foundation’s ...
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In Perfect Harmony: Making the big data advantage work
Marketing Strategy
In excitement for Fineline’s upcoming Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, ...
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Creating Your Sales Playbook
Printing Best Practices
Follow the instructions. Seems every time something gets off track, that's the best course of action. Take your sales process – it works best when you build a playbook your sales team can use as a guide. This ...
Read More Fineline Welcomes New Manager of Technical Solutions to Oversee Finelink 2.0
News & Press Releases
“Fineline is thrilled and proud to have Nicole Weathers leading the Finelink 2.0 product and technology team. Her wealth of marketing and technology experience, paired with her strong background in print, makes her a perfect fit for Fineline ...
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Print Rules: Survey emphasizes value of print for small business owners
Marketing Strategy, Printing Best Practices
When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print ...
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So, You Want to Be a Market Leader?
Marketing Strategy
Look out for Fineline's upcoming Connect Magazine to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, marketing services, and strategic concepts for marketers – subscribe here today! Go ahead, ask ...
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Q&A Trending with Content Marketing Thought Leader Chad Pollitt
Marketing Strategy
In excitement for Fineline’s upcoming Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps soon. If you’re not receiving our beautiful bimonthly publication packed with articles devoted to marketing, ...
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10 Signs Your Marketing Strategy Isn’t Working
Marketing Strategy
Want more? Subscribe to Connect Coming soon to your mailboxes and doorsteps! Featured in Connect Magazine, February 2017. Subscribe to connect Read past connects
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Fineline’s 2016 University Event Re-Cap
Events & Sponsorships
Fineline partnered with Mark Potter of Canvas Magazine to host a successful University Event this past month. Big thanks to all of those that attended and especially our talented and fearless leader, Mark Potter. We covered everything from ...
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Q&A Trending with Marketing Strategist Melissa Lopez
Marketing Strategy
In excitement for Fineline’s upcoming December Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with ...
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The Big 3: What to Consider When Servicing Government in an Election Year
Printing Best Practices
Written by Cathy Huff, President & Owner of Fetch Each election year brings a “change of guard” and requires agility in both business development and government relations. Below are 3 key areas affected by this “change of guard” that require ...
Read More Fineline Shows Support for Community and Environment
Events & Sponsorships, News & Press Releases
Fineline will take part in 2 events in the coming weeks to support the central Indiana community and our environment. First, Fineline employees will attend the Greater Indianapolis Progress Committee’s 31st Annual Charles L. Whistler Award Breakfast on ...
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Fineline Printing Group’s Company Culture and Community Commitment
Fineline Printing Services
What is Fineline? It’s a question I get asked all the time, and as Fineline’s Business Development Manager, I answer just as often. However, thinking through the question a little more, I was curious to get some insight ...
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The Great Escape: Marketing Ideas to Set You Free
Marketing Strategy, News & Press Releases
In excitement for Fineline’s upcoming December Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with ...
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Fineline’s President to Speak at Purdue’s 12th Annual Relationships to Partnerships Sessions
Events & Sponsorships, MBE Printing Company, News & Press Releases
Richard Miller, President and Owner of Fineline, is excited to serve on a panel at Purdue University’s annual Relationships to Partnerships Sessions on November 18. Richard will help discuss the key elements of finding and securing contracts. As ...
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The Intimacy of Print
Marketing Strategy, Printing Best Practices
Something old, something new Written by Lorrie Bryan Social media has transformed birthdays into big deals. It’s not unusual for friends and family you actually haven’t spoken with in years to join the birthday frenzy, posting wishes, songs ...
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Connect Magazine: How Print and Fineline Content Drive Connections
Printing Best Practices
By Dora Lutz, Founder & President, 3 Hawks Consulting The history of Connect and how it drives relevant content strategy to Fineline’s clients Through 35 years of printing history and the evolution from digital machinery to online print ...
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Don’t Mistake a Business Review for a Sales Presentation: How to Continually Ensure Customer Needs are Being Met
Printing Best Practices
It takes a significant amount of effort to land and keep a new customer (Yay!) Once you have the customer, how do you continue to improve the relationship and engage in relevant dialogue? (Gotta keep them happy and ...
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Corporate Event Planning: How Destination Promotions Can Motivate Teams and Make Company Trips Unforgettable
Marketing Strategy
Written by Kim Ramirez, Senior Account Manager, Promotional Products and Apparel Division As we roll into the fourth-quarter what is everyone thinking about? Not turkey dinners and mistletoe – Hawaii! Many companies Fineline works with are now thinking ...
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Out of Sight, Out of Mind: Why You Need to Get to Know Your Customers Personally
Marketing Strategy
In excitement for Fineline’s upcoming October Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you’re not receiving our beautiful bimonthly publication packed with ...
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Effectively Identifying Key Measured Marketing Indicators Against Company Mission and Strategy
Marketing Strategy
Written by Lisa Young, COO at Fineline DemandBase and Wakefield Research reported in an article on ASI Central online, “Almost 90% of B-to-B marketers say their digital marketing mix isn’t optimized.” Citing that many marketers are measuring key ...
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How Promotional Products Drive Emotional Connections with Sales & Brands
Brand Management, Marketing Strategy
Written by Brian Elskus, Promotional Products CSR at Fineline If you are reading this blog, chances are that you have quite a few promotional products on or around your desk. You may be drinking from your favorite coffee ...
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Fineline Makes Waves with 35th Anniversary and Appearance in Printing Impressions Magazine
News & Press Releases
Heads up: Fineline will be featured in an article in the print issue of Printing Impressions this week. (Also featured in the digital issue here: http://www.piworld.com/article/a-forward-thinking-focus/) The article details Fineline’s Argentinian heritage and humble beginnings that all started ...
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Crash Course: Defining Today’s Marketing Vehicles & How They Work For You
Brand Management, Marketing Strategy
Your Marketing Crash Course Here Written by Michael J. Pallerino Three marketing experts weigh in on what’s working today and why these vehicles can make a difference in your company: Email Marketing automation tools allow for the ability to nurture and ...
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Fineline Carnivàle
Events & Sponsorships, News & Press Releases
Event Review We are proud to announce that our Fineline Carnivàle was a huge hit! We had employees, clients, partners, family and friends out to enjoy themselves and thank all of those that help make our business great. ...
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Marketing in the Connection Age
Brand Management, Marketing Strategy
Engaging in the new age of communication Written By Charles Lunan Like the Information Age and the Industrial Age before it, the Connection Age has not changed the fundamental purpose of marketing, which is knowing your customers. If there is one lesson marketers have learned over the ...
Read More Fineline Hosts 35th Anniversary & Facility Expansion Celebration
Events & Sponsorships, News & Press Releases
Powered by Eventbrite Thank You to our Sponsors!
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Higher Education Branding as Storytelling
Brand Management, Marketing Strategy
Written by Bart Caylor, President and Founder, Caylor Solutions Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional ...
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What’s Your Story?
Brand Management, MBE Printing Company
Stories unite us. Before the advent of writing, we scribbled drawings on rocks and cave walls and told tales to one another. There’s a reason storytelling has continued over time. There’s a reason stories have been passed ...
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How Companies Can Build Value Through “Cause Marketing”
Brand Management, Events & Sponsorships, Marketing Strategy
By Dora Lutz, Founder & President, 3 Hawks Consulting Cause Marketing My early marketing career began by working specifically with nonprofits to help them with their ‘cause marketing’. At the time, that extended primarily into helping the organizations ...
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How to Stand Out in Your Education Marketing
Brand Management, Marketing Strategy
Written by Bart Caylor, President and Founder, Caylor Solutions To Be Outstanding, You Have to Think More To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be ...
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Stoking Creativity: Why the right brain ignites success
Brand Management, Marketing Strategy
In excitement for Fineline's upcoming June Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a few weeks. If you're not receiving our beautiful bimonthly publication packed ...
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What does research say about the effectiveness of promotional products?
Brand Management, Events & Sponsorships, Marketing Strategy
Written by Kim Ramirez, Promotional Products & Apparel Division Wondering if promotional items are effective? Wondering if you’ll actually get the 1st call when your customer has a project? The answer is YES… and we have the numbers ...
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Following Instinct: Striking a balance between intuition and data
Brand Management, Marketing Strategy
By Charles Lunan American business lore is rife with anecdotes of the entrepreneur who followed his gut and – against all the odds and naysayers – built a multi-million dollar brand. But if gut instincts – or intuition ...
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Fineline to sponsor sold-out event at Indianapolis Motor Speedway, focused on fueling tradition
Events & Sponsorships, News & Press Releases
Rev: Fueling Tradition Fineline Printing Group is proudly sponsoring Rev, an annual fundraiser organized by Methodist Health Foundation, presented by Fifth-Third Bank and hosted at the Indianapolis Motor Speedway. The sold-out event will take place on Saturday, May 7th. ...
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Fineline Printing Group Celebrates 35 Years in Business
Events & Sponsorships, MBE Printing Company, News & Press Releases
By Owner & President, Richard Miller Founded in 1981, Fineline Printing Group is celebrating 35 years in business this year! “We are so pleased to be celebrating 35 years in business and are honored to be a minority ...
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What the Millennium Sustainability Goals Mean for Marketers (and those they serve)
Marketing Strategy
By Dora Lutz, Founder & President, 3 Hawks Consulting At its essence, Millennium Sustainability Goals establish guidelines that the global community generally agrees are a requirement to building security for the human race. Many find the goals to ...
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What the Postal Rate Decreases Mean for Marketers, Business
Marketing Strategy
Calling all Marketers, calling all mailers. The 4.3% surcharge for postal products and services is coming to an end, and postage rates will decrease on Sunday, April 10th, 2016. This will be the first time that postal rates ...
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How to Stand Out in a Saturated Marketing World
Brand Management, Marketing Strategy, MBE Printing Company
It’s easy to get lost in the background. Today’s world is a world full of lost things. Our smartphones bombard us with hundreds of ads and articles and videos that we skim past. Our inboxes are full of ...
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connect Magazine: What’s On Your Floor?
Fineline Printing Services, Marketing Strategy
In excitement for Fineline's upcoming March/April Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a couple of weeks. If you're not receiving our beautiful bimonthly publication ...
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WHITE PAPER: 14 Ways to Incorporate Social Media and Print Projects Together
Brand Management, Marketing Strategy, Web-to-Print Software
In this white paper Fineline Printing Group teams up with resident marketing expert, Bart Caylor, to talk about creative options to combine print and social media for added marketing impact. In this download you will learn: - How ...
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What’s New! Promo and Apparel Industry Trends at the Ad Specialties Institute Conference
Events & Sponsorships, Fineline Printing Services
Written by Brian Elskus, Client Services Representative at Fineline Printing Group To help support Fineline's growing promotional products & apparel division, I recently attended the ASI (Ad Specialties Institute) trade show in Orlando, FL. This show brings together ...
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Fineline Chooses CHILI Publisher for its Finelink 2.0 Print Marketing Platform
Brand Management, Finelink 2.0, Web-to-Print Software
Erpe, Belgium, February 5th, 2016 – CHILI publish announces that Fineline, a leading print marketing platform provider, has adopted the CHILI publisher online editor for their multi-channel marketing and print procurement platform called Finelink 2.0. CHILI publisher gives ...
Read More Announcing Finelink 2.0!
Finelink 2.0, News & Press Releases, Web-to-Print Software
What it is and how it’s empowering clients and their teams to streamline marketing communications Written by Guy Vreeman, Director of Technology Fineline has recently announced the release of its innovative print marketing communications solution – Finelink 2.0. ...
Read More PRESS RELEASE: Fineline Introduces New Print-On-Demand Innovation – Finelink 2.0
Finelink 2.0, News & Press Releases, Web-to-Print Software
INDIANAPOLIS, IN, February 2nd, 2016 Fineline Printing Group recently announced the release of their leading print-on-demand and integrated marketing technology named Finelink 2.0. Known for its use of customer-focused technology throughout its organizational history, Fineline has developed a ...
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Diary of a Digital Pioneer and a Look Back Over 25 years in Print History: Where it was, how far it has come and where it is going
Fineline Printing Services, Finelink 2.0, Web-to-Print Software
Written by Beth Valdettaro, Director of Sales and Client Services I remember where I was when someone first told me that large printing companies were testing a new technology – printing from a computer disk file instead of ...
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Finding the Right People in Need of Your Services Using LinkedIn Part II: Connecting, Communicating, & Finelink 2.0
Brand Management, Marketing Strategy
So, you’ve found the person you’d like to connect with on LinkedIn. Now what? This is the part of networking (virtual or otherwise) many people fret about—putting yourself out there. Concerns over rejection or making the wrong impression ...
Read More Fineline’s 2016 Growth Initiatives and Facility Expansion Plan
News & Press Releases
Written by Richard Miller, Owner The Indiana State Economic Development Corporation recently announced Fineline’s plans to expand both our workforce and facility by 18,000 square feet –(putting us at a total of 71,000 square feet for the total ...
Read More PRESS RELEASE: Fineline Partners with State to Expand Operations
News & Press Releases
Homegrown Printing Company Growing in Indy INDIANAPOLIS (Dec. 8, 2015) – Fineline Printing Group, a print communications and fulfillment provider, announced plans today to expand its operations here, creating up to 25 new jobs by 2019. The certified minority-owned ...
Read More How to Learn from your Mistakes and Innovate, Even with Limited Resources
Marketing Strategy, Web-to-Print Software
Written by Rafael Sanchez, Vice President of Business Development and Legal Affairs “A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.” - John C. Maxwell ...
Read More Finelink 2.0 Overview
Fineline Printing Services, Marketing Strategy, Web-to-Print Software
Fineline Printing Group is excited to announce the release of Finelink 2.0 - available from early 2016. Our original Finelink offering began as an online document management and print-on-demand technology customized for Fineline clients to streamline processes and make ...
Read More Why Companies Can Never Get Too Set in Their Ways
Brand Management, Marketing Strategy
In excitement for Fineline's upcoming November/December Connect Magazine, we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a couple of weeks. If you're not receiving our beautiful bimonthly publication ...
Read More Community Engagement for Businesses: 3 Major Components
Brand Management, Events & Sponsorships
By Dora Lutz, Founder & President, 3 Hawks Consulting The conversation is shifting and businesses are being held to a higher standard for community engagement than ever before. It’s easy to see in news publications, consumer reactions to ...
Read More Back in the Saddle: Tolerating failure & winning against all odds
Marketing Strategy
It happens. But not to you, right? Not now. Not here. Not with everybody looking and waiting and depending on every move, every step you take. This part of the process wasn’t in the plans. It wasn’t what ...
Read More A Sales Guide on How to Turn Mistakes into Successes
Brand Management
Written By Beth Valdettaro, Director of Sales & Client Services “Failure is success if we learn from it.” - Malcolm Forbes The journey to success requires many bumps and setbacks along the way. We all make and learn ...
Read More Finding the Right People in Need of Your Services Using LinkedIn Part I: Prospecting
Marketing Strategy
Social media has revolutionized how we connect with one another. Just as Facebook has altered our social lives and interactions, so has LinkedIn in reshaping the business world. Perhaps the biggest changes can be seen in the areas ...
Read More What Can Walgreens & Hallmark Teach Marketers?
Brand Management, Marketing Strategy
By Dora Lutz, Founder & President, 3 Hawks Consulting The other day I received an envelope in the mail that perplexed me. At first glance, it looked like a piece of direct mail, but it was the size ...
Read More White Paper: 9 Ways to Connect the Dots in Marketing
Brand Management, Marketing Strategy
In this white paper Fineline Printing Group teams up with resident marketing expert, Bart Caylor, to talk about seeing the big picture and connecting the dots when it comes to marketing. In this download you will learn: - 9 ...
Read More 10 Ways to Make an Impact on Key Customers
Marketing Strategy
In excitement for Fineline's upcoming September/October Connect Magazine we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps in a couple weeks. If you're not receiving our beautiful bimonthly publication packed with ...
Read More Fineline to Sponsor IWL Foundation’s “Brand You” Women’s Leadership Conference
Events & Sponsorships, News & Press Releases
Fineline is proud to once again be sponsoring the Indianapolis Brand You Women's Leadership Conference, hosted by Integrating Woman Leaders, Inc. and the IWL Foundation. This annual event is an experience designed to address the needs of every ...
Read More Best Practices for Always Staying Connected to Clients and Prospects
Brand Management, Marketing Strategy
By Beth Valdettaro, Director of Sales & Client Services They call it “Customer Relationship Management” for a reason. Gone are the days of simple transactional sales. Gone are the days of expensive customer dinners and entertainment. Today, the ...
Read More 5-Steps to Rebranding
Brand Management, Marketing Strategy
In excitement for Fineline's upcoming July/August Connect Magazine we wanted to give readers a quick teaser! Look out for the Connect Magazine publication to hit your doorsteps next week. If you're not receiving our beautiful bimonthly publication packed with articles ...
Read More PRESS RELEASE: Fineline Printing Group Honored as One of the 2015 Indiana Companies to Watch
News & Press Releases
INDIANAPOLIS, IN, June 20th, 2015 Fineline Printing Group has been recognized as one of the 2015 Indiana Companies to Watch, an awards program presented by the State of Indiana and the Office of Small Business and Entrepreneurship (OSBE) ...
Read More Getting Hyper: 4 Ways You Can Win the Local Marketing Game
Marketing Strategy
By Lorrie Bryan My local grocery store is like a small-town market from a bygone era. The produce is fresh, mostly organic and locally grown; the shelves are stocked with wholesome foods made from the finest natural ingredients; ...
Read More Keeping Within Budget Amidst Increased Mailing Costs
Printing Best Practices
Written by Justin Bogard, Data & Postal Manager at Fineline Printing Group So, let’s talk! With postal prices incrementally increasing a couple of times a year (including this past May) you need to stay creative and proactive ...
Read More What You Need in a Print Communications Partner to Get You Elected
Marketing Strategy, Printing Best Practices
Written by: Angie Dennis, Client Service Representative, Fineline Printing Group With the upcoming political season marketers are finding it more important than ever to work with an agile print communications partner that has expertise and flexibility to quickly ...
Read More How to be Effective with Marketing Promotions in the Public Sector
Brand Management, Marketing Strategy
Written by Cathy Huff, President & Owner of Fetch I’m sure many of you, if not all of you, have attended a conference, convention, or trade show of some sort. Perhaps you have even worked at one representing a company ...
Read More Marketing Automation: Using Technology to Work for You
Marketing Strategy, Web-to-Print Software
Using the Right Tools So You Can Focus On Relationships In the early twentieth century, the world was on the dawn of a technology revolution. Moving pictures were still silent, radio and television were on the verge of invention ...
Read More Meet Fineline’s New Director of Sales & Client Services, Beth Coleman Valdettaro: An All-Around Expert
Fineline Printing Services, Marketing Strategy, News & Press Releases
“Fineline is more than excited to welcome Beth Coleman Valdettaro to our leadership team as Director of Sales and Client Services. With Beth’s years of experience in sales and management of print communications teams, she truly marries the ...
Read More PRESS RELEASE: Fineline Printing Hires Sales and Services Expert
News & Press Releases
Leading Print Communications Company Welcomes Director of Sales and Client Services with More Than 30 Years of Industry Expertise INDIANAPOLIS, IN, May 27th, 2015 Fineline Printing Group has hired Beth Coleman Valdettaro, Director of Sales and Client Services, ...
Read More Brand, Membership-Based Marketing, and Education
Brand Management, Marketing Strategy
By Phil Mikesell, Senior Account Manager at Fineline Printing Group So what do we know about brand consistency across multiple audiences? We know maintaining brand across multiple industries can be similar in some ways. Take logos for example. ...
Read More Microbranding: Benefits of Using a Local Flavor with Your Branding Strategy
Brand Management, Marketing Strategy
Some brewers are using a local flavor with their branding strategies. So how might it help you? By Graham Garrison In the craft beer scene, local is going large. Whether at restaurants, food pairings or the garage fridge, ...
Read More Fineline to sponsor sold-out event at IMA focusing on inspiration, education, and connections
Events & Sponsorships, News & Press Releases
Fineline Printing Group is proud to be sponsoring RESOLVE 2015, an annual conference co-founded by FirstPerson and ProCourse Fiduciary Advisors. This event brings together an estimated 300 of Indiana's best and brightest business leaders for a half-day of ...
Read More The Top 4 Reasons You Should Care About Your Brand When Selling to the Government
Brand Management
The Top 4 Reasons You Should Care About Your Brand When Selling to the Government Written by Cathy Huff, President & Owner of Fetch Although there may be many more rules and regulations to how government contracts are awarded, be ...
Read More Perfect Match Mailing Technology (Infographic)
Printing Best Practices, Web-to-Print Software
Download the PDF Share It Learn More Request a Demo
Read More Event Report: Business Opportunity Fair
Events & Sponsorships, MBE Printing Company
On Thursday April 9th, 2015, Fineline Printing Group sponsored the Annual Business Opportunity Fair for the Mid-States Minority Supplier Development Council, held at the JW Marriott in Downtown Indianapolis. Several of Fineline’s own attended the Corporate Luncheon , ...
Read More Fineline to sponsor annual innovative event on minority business development
Events & Sponsorships, MBE Printing Company, News & Press Releases
Fineline Printing Group is proudly sponsoring the 2015 Mid-States Minority Supplier Development Council (MSDC) Annual Business Opportunity Fair conference and trade show this Wednesday and Thursday, April 8-9, at the Indianapolis JW Marriott. This year's theme is ...
Read More PRESS RELEASE: Fineline Printing Group Adds State-of-the-Art Mailing Equipment Designed for Perfect Match Direct Mailing
News & Press Releases, Web-to-Print Software
INDIANAPOLIS, IN, April 6th, 2015 Fineline Printing Group has added state-of-the-art mail and fulfillment equipment - MCS Perfect Match™ System, enhancing value to direct mail processes by increasing integrity, personalization and productivity. Visit the online Equipment list to ...
Read More Printing Thought Leadership: Principles in Staying Lean
Printing Best Practices
Written by Jason M. Hoffman, Director of Quality & Continuous Improvement at Fineline Printing Group As an avid sustainability junkie with 15 years in lean expertise, I am thrilled to be speaking at the upcoming Wabash Valley Lean ...
Read More Digital Asset Management & Integrations Protect Your Branding Assets – in an Evolving Industry like Healthcare
Brand Management, Fineline Printing Services, Marketing Strategy
Written by Guy Vreeman, Director of Technology at Fineline Printing Group As more baby-boomers continue to qualify for Medicare, new healthcare options like the Affordable Care Act and HIP 2.0 emerge, and healthcare acquisitions occur – it’s no ...
Read More Event Report: Laughing Matters Fundraiser
Events & Sponsorships
On Saturday March 7th, 2015, Fineline Printing Group sponsored the Cancer Support Community of Central Indiana’s 20th Annual Laughing Matters Fundraiser, held at the JW Marriott in Downtown Indianapolis. Among the many attendees were Fineline’s Owner & President, ...
Read More The Complete Marketing Package for Higher Education: Digital Media and Educational Print Services
Marketing Strategy
The Complete Marketing Package for Higher Education: Digital Media and Educational Print Services Ranker.com lists the best duos of all time (http://www.ranker.com/list/best-duos-of-all-time/ariel-kana). In the top five include some of the favorites from my childhood: Tom & Jerry, Batman ...
Read More Fineline to sponsor annual comedy-themed fundraiser for Cancer Support Community – Central Indiana
Events & Sponsorships, News & Press Releases
Fineline Printing Group is proudly sponsoring the Cancer Support Community of Central Indiana in their 20 Year Celebration Laughing Matters Fundraiser on Saturday March 7th. This event features several special guests, including comedians Wayne Brady and Ralph Harris, ...
Read More 5 Tips for Balancing Print Cost vs. Quality
Marketing Strategy, Printing Best Practices
As we start to think about upcoming trade shows and events, one big question we get from prospects and customers is “How can we accomplish a quality project within our budget?” Fineline prides itself on our consultative approach ...
Read More Fineline Printing Welcomes New VP of Business Development & Legal Affairs, Rafael Sanchez, Esq., to Support Highly Regulated Customer Base
MBE Printing Company, News & Press Releases
“Fineline is very excited to welcome Rafael Sanchez to our leadership team as Vice President of Business Development and Legal Affairs. Rafael’s contribution to our Corporate Development goals will bring Fineline’s unique brand experience and print marketing service ...
Read More PRESS RELEASE: Fineline Printing Hires Expert Legal Consultant
News & Press Releases
Leading Indiana Graphics Company Innovates New Way to Support Highly Regulated Customer Base INDIANAPOLIS, IN, February 2nd, 2015 Fineline Printing Group has hired Rafael Sanchez, Esq., Vice President of Business Development and Legal Affairs, as part of the ...
Read More Employment Opportunities: Client Service Rep, Director of Sales, Accounting/Admin Assistant
News & Press Releases
JOB OPENINGS Fineline is actively seeking qualified candidates for the positions listed below. Click on each job title for a description, requirements, or to send us your resume. [accordion style="boxed" open="no"][accordion_toggle title="Client Service Representative"] This position serves as ...
Read More Case Study: Thought Leadership – 2014 Biggest Print Marketing Trends to Plan for in the New Year
Marketing Strategy, Printing Best Practices
As we head into 2015, we look back at the year’s biggest trends that will continue to impact the success of strategic print marketing in the New Year. Fineline’s President, Richard Miller, and Pre-Media & Digital Print Manager, ...
Read More Resources for Successful Mailing and Fulfillment
Printing Best Practices
To find the mailing and fulfillment resources that will best help with your project, expand the categories and explore the underlined links below. [accordion style="normal" open="yes"] [accordion_toggle title="Addressing, Mailing Lists, Sorting & Tracking"] USPS - Postal Addressing Standards ...
Read More Fineline to sponsor of one of Indiana’s top black-tie events
Events & Sponsorships, MBE Printing Company, News & Press Releases
Fineline Printing Group is proudly sponsoring the 38th Annual Dinner & Awards Celebration for the Mid-States Minority Supplier Development Council (MSDC) this Friday, November 14th, at the Indiana Roof Ballroom. Awards will be given for Corporation of ...
Read More Case Study: Thought Leadership – 2014 Stewardship Meetings, Fineline’s Impact to Customers & Results
Fineline Printing Services, Marketing Strategy
Each year Fineline preforms annual stewardship meetings with clients in order to regroup, continue to improve open communication, and strategize around upcoming business goals. These mutual reviews cover two main areas: a project review and a discovery portion. ...
Read More Featured Industry: Non-Profit Organizations
Brand Management, Marketing Strategy
Tips from Fineline’s Phil Mikesell, Senior Account Manager Fineline’s experience as a not-for-profit print partner has truly run the gamut. We have worked with non-profit organizations such as Bosma Enterprises, Kiwanis International, and Junior League to accomplish everything ...
Read More Featured Industry: Universities & Educational Systems
Marketing Strategy, Printing Best Practices
Tips from Fineline’s Mike Hehmann, Senior Account Manager In Fineline’s experience, as soon as a University’s students are back in session, it’s time to gear back up for recruitment and onboarding for the upcoming semester. Since the planning ...
Read More Case Study: Lambda Chi Alpha
Fineline Printing Services, Printing Best Practices
Phil Mikesell, Senior Account Manager, shares his experience with Lambda Chi Alpha: Recently Fineline received accolades through the Twitterverse that highlighted our ability to provide creative solutions to multiple organizations within a single industry. Although many aren’t aware, ...
Read More Show Me the Value
Brand Management, Printing Best Practices
Tips from Fineline’s Rich Mathiesen, Senior Account Manager Are you considering going through an RFP process, either to get a quote for a new piece of business or re-evaluate your current vendor? At Fineline, we are often asked ...
Read More Print Specifications
Printing Best Practices
Fineline Printing Group’s goal is to provide customers with the highest quality product at the lowest cost—as quick as possible. Ensure that the artwork transfer process goes smoothly and efficiently by following these guidelines. And, remember that your ...
Read More Fineline Printing Services
Fineline Printing Group offers onsite or webinar‐based training for our clients, usually at no charge. Below is a list of potential topics. Contact your Fineline representative to discuss your needs. We can tailor our materials and presentation to ...
Read More Case Study: Saying ‘Yes’ First
Fineline Printing Services, Printing Best Practices
The definition of success is different for nearly everyone; Fineline’s definition is in how we satisfy and impact our customers. This month, Todd Howard tells us about his team’s success with Novitex. Client: Novitex Enterprise Solutions in Stamford, ...
Read More Diversity at Fineline
MBE Printing Company
By Fineline's Candice Cherco, Marketing & Communications Intern This year I had the opportunity to attend the annual Mid-States MSDC (Minority Supplier Development Council) Corporate Luncheon & Business Opportunity Fair with Fineline, the Diamond Sponsor for the event. ...
Read More Tech Uses in Print
Web-to-Print Software
Innovation Through Collaboration – 3D Printing and the Dscoop Conference By Fineline's Todd Howard, Director of Sales and Client Services A few days ago, a story came through my Facebook feed via CNN. A carpenter in South Africa ...
Read More Case Study: Personalized Data in a Regulated Environment
Fineline Printing Services
Fineline’s Case Study on Personalized Membership Kits in the Healthcare Industry Client Introduction: Health Insurance Innovations needed to build a partnership with a printing organization that would be able to meet the technical requirements mandated by a regulated ...
Read More Fulfilling Your Brand Promise with Promotional Products
Brand Management, Printing Best Practices
Tips from Fineline's Kim Ramirez, Senior Account Manager: Promotional Products & Apparel Division I have known Fineline's owner, Richard Miller, for over 10 years and was aware of Fineline’s desire to expand its Promotional Products and Apparel division. ...
Read More Using Print to Support an Iconic Brand
Brand Management, Fineline Printing Services
Q&A with Fineline's Todd Howard, Director of Sales and Client Services There are few brands in Indianapolis as iconic as the Indianapolis Motor Speedway, and Fineline is proud to service its integrated printing needs. This month Todd Howard, ...
Read More Fineline Printing Expands Promotional Products & Apparel Division
News & Press Releases
Fineline Printing Group has hired Kim Ramirez, Senior Account Manager, to help support the expansion of their promotional products and apparel division. “We are excited about Kim and what she brings to our Promotional Products Division in experience, ...
Read More Installing Window Clings
Printing Best Practices
Pre-Installation: Surface must be thoroughly cleaned from dust, grease or any contamination which could affect the adhesion of the material Use mild soap and water to clean the glass Do not use cleaners with solvents such as Windex ...
Read More Social Responsibility in Social Media
Brand Management, Marketing Strategy
By Maggie Anderson, Marketing Communications Intern Investopedia defines social responsibility as “the idea that companies should embrace its social responsibilities and not be solely focused on maximizing profits. Social responsibility entails developing businesses with a positive relationship to ...
Read More PRESS RELEASE: Fineline Employees Receive Certification as Mail Design Professionals
News & Press Releases
INDIANAPOLIS, IN, April 16, 2013 Four Fineline Printing Group employees were recently certified USPS Mail Design Professionals, through the Mail Design Professional (MDP) online course offered by the Business Mail Academy (BMA). Newly certified Mail Design Professionals are: ...
Read More Is Social Media Part of Your Marketing Plan?
Brand Management, Marketing Strategy
By Randy Clark, Director of Communications, TKO Graphix Not long ago, I attended a local Chamber of Commerce speed meeting. If you haven’t done this, it’s just like it sounds. Each member spent two minutes sharing, then moved ...
Read More Let’s Talk Binding, Part Two
Printing Best Practices
To Bind... or how to Bind? That is the Question! By Phil Mikesell, Senior Account Manager In the first part of “Let’s Talk Binding,” we discussed saddle-stitch, plasticoil, and comb binding. An advanced binding method is hidden coil ...
Read More Don’t Forget To PRINT
Marketing Strategy
By Maggie Anderson, Marketing Communications Intern Our past several blogs have shown the value of printed communications in cross-media marketing. The combination of both print and digital media creates a multi-touch marketing campaign that appeals both to people's senses and the ...
Read More Should Modern Marketing Include Print?
Brand Management, Marketing Strategy
Guest Blogger Feature By Randy Clark, Director of Communications, TKO Graphix Marketing has dramatically changed over the last 20 years. Not long ago print was an integral part of most advertising campaigns. Brochures, catalogues, and pamphlets were printed and presented to ...
Read More Let’s Talk Binding, Part 1
Printing Best Practices
To Bind... or how to Bind? That is the Question! By Phil Mikesell, Senior Account Manager There are multiple options to choose from when binding your publication, handbook or other multi-page documents. The most common for low ...
Read More Predicting the Future of Marketing Programs
Brand Management, Marketing Strategy
Guest Blogger Feature By Randy Clark, Director of Communications, TKO Graphix Have you ever tried to predict the future? How did you do? Did your predictions come true or were you off base? Predicting is difficult to say the ...
Read More Printing Effectiveness: Uniquely Print
Brand Management, Web-to-Print Software
By Jill Wangler, Director of Marketing We are witnessing an explosion of new, ever-changing digital communication channels, devices, pads, pods, phones, tablets, readers, etc. It is mind boggling and giving marketers infinite ways to connect with audiences. Now, ...
Read More Printing Misconceptions #3: Facts & Statistics
Printing Best Practices
By Jill Wangler, Director of Marketing In our last few blog posts we have discussed the misconceptions of print media as environmentally harmful and we have countered the idea that digital media is more “green” than traditional print ...
Read More Printing Misconceptions #2: Electronic Communication is More Environmentally Friendly than Print
Printing Best Practices
By Jill Wangler, Director of Marketing My previous post uncovered the falsehoods in statements about print and paper being environmentally unfriendly. Now let’s look at another fallacy: digital communications is more “green” than print. Let’s look at the ...
Read More Printing Misconceptions #1: Paper Kills Trees
Printing Best Practices
By Jill Wangler, Director of Marketing Paper Kills Trees. I probably would have agreed with this statement before I started at Fineline three years ago. After all, there is so much focus on recycling, reusing, and reducing. How many ...
Read More Why Don’t People Test More?
Brand Management, Marketing Strategy
By Dr. John Leininger, Professor, Clemson University Maybe my prospective as a college professor gives me a unique vision on why companies do not do more testing when it comes to the success or failure of a marketing ...
Read More Cross Media is Just a Tool!
Brand Management, Marketing Strategy
Guest Blogger Feature By Dr. John Leininger, Professor, Clemson University Cross media means different things to different people since there are so many different types of media you can cross over together. It does not have to ...
Read More Quick Response (QR) Codes: Part 3
Marketing Strategy, Printing Best Practices
Some additional best practices for Marketers to understand By Jill Wangler, Director of Marketing My previous posts stressed the importance of relevant offers, mobile optimization of landing pages, the power of personalization, importance of testing, and more. Here ...
Read More 3 Changes for Your Direct Mail in the New Year
Printing Best Practices
December 2012 Please note these important Postal Service changes effective in January of 2013: 1) Tabbing Requirements for Folded Self Mailers (effective 1/5/13) “Folded self mailers” are single or multiple sheets of paper folded together without binding or ...
Read More Quick Response (QR) Codes: Part 2
Marketing Strategy, Printing Best Practices
More tips to make them work for your marketing campaign By Jill Wangler, Director of Marketing My previous post stressed the importance of making the code be part of your call to action and not the focal part ...
Read More Quick Response (QR) Codes
Marketing Strategy, Printing Best Practices
3 tips for using them effectively in your cross media marketing campaigns By Jill Wangler, Director of Marketing Whether you like them or not, you can’t deny that QR Codes are everywhere these days. And, they probably have ...
Read More Getting to Know: Richard Miller, President of Fineline
Brand Management, MBE Printing Company
Take a deeper look into Richard Miller’s business origin and philosophy By Ali Harre, Marketing Intern Doing business with a good company has great benefits, but it is even more beneficial to understand the beginnings, purpose, and initiatives ...
Read More Offset or Digital?
Fineline Printing Services, Marketing Strategy
Consider these factors to get the best printed product at the best price. By Jill Wangler, Director of Marketing If you’re a CMO, print is a likely tactic in your overall communications plan. There are many options when ...
Read More Multi-Generational Marketing: Targeting The Millennials
Brand Management, Marketing Strategy
By Jill Wangler, Director of Marketing At 76 million strong, Millennials are the most marketed to generation ever. Spawned by Baby Boomers having kids later plus the offspring of many Generation Xers, they are the next “Boom.” ...
Read More Multi-Generational Marketing: Targeting Generation X
Brand Management, Marketing Strategy
By Jill Wangler, Director of Marketing In full disclosure on this post, I am a smack-dab-in-the-middle Generation Xer. At 46 million in the US alone, we are actually dwarfed by the sheer numbers of the Boomers (80 million) and Millennials ...
Read More Multi-Generational Marketing: Targeting the Boomers
Brand Management, Marketing Strategy
By Jill Wangler, Director of Marketing Does your product or service target the coveted Boomer population? In particular, if you market healthcare, anti-aging or health products and services, financial services, leisure, or travel, make sure you are speaking ...
Read More Multi-Generational Marketing: Targeting the Silents / Traditionalists
Brand Management, Marketing Strategy
By Jill Wangler, Director of Marketing Does your product or service target retirees? In particular, if you market healthcare, medical insurance, casino/gaming, leisure and/or travel, then you better understand the traits and characteristics of the Silent Generation. Also ...
Read More Marketing to Multiple Generations
Brand Management, Marketing Strategy
Key Takeaways: The Money Slide and Titanium Rule By Jill Wangler, Director of Marketing Wow! We just wrapped up our final Fineline University event for 2012. Keynote speaker Carol Wroblewski (renowned higher education and national sorority consultant)hit it out ...
Read More Managing Your Digital Media Part 2
Brand Management, Web-to-Print Software
More reasons to consider the technology. By Jill Wangler, Director of Marketing In a previous post, I introduced the purpose of digital asset management systems (i.e., DAMS) and why brand-driven companies and organizations make the investment. I discussed ...
Read More Managing Your Digital Media
Brand Management, Web-to-Print Software
Do you work for a brand-driven company? Consider investing in a digital asset management system to reduce time, costs, and frustrations. By Jill Wangler, Director of Marketing In short, digital asset management systems (i.e., DAMS) make it easy ...
Read More Personalized Communications: What Can “Vary”?
Brand Management, Marketing Strategy
As consumer demand shifts to more personalized media channels, marketers are increasing spending on tactics to make communications more targeted, meaningful, and interactive/engaging. Variable Data Printing—or VDP—is one of the most effective ways of communicating directly to your ...
Read More Personalized Communications: It’s all about the Data. Where do you start?
Brand Management, Marketing Strategy
According to InfoTrends, personalized direct mail communications increase repeat orders by 48%, response rates by 36%, overall profit by 32%, and order size by 25%. It’s pretty intuitive: the communication is more relevant and therefore impactful. After all, ...
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